Welcome, and thank you so much for your interest in Simply Ellie Boutique. We can't wait to begin sharing our love of children's apparel & accessories with you!

Our goal is to provide our customers with items that are appropriate for all of life’s most special moments. We have hand selected specific brands that make quality their main concern. We understand how important this time of life is. Your little ones are your whole entire world. You are spending your free time making memories and snapping pictures that will last a lifetime. Our hope is that the products we sell will journey with you and serve you well.


We're the Rogers family. Tim, Megan & Ellianna Grace. Simply Ellie is our new little adventure and one that we are very passionate about. What better way to help support your family than by doing something you love?! Like most small businesses, Simply Ellie is run out of our home and takes efforts and sacrifices from each of us. That's why we feel that the "we" is something to be acknowledged and cherished. Our sweet Ellianna is, of course, the inspiration behind the boutique & the light of our lives.

We are so excited to share our love of children's apparel and all things beautiful with you all. But what we are most excited about is building a community founded on the grace and support you have shown us since day one!

Happy Shopping!!


"Our Story" Photo: The Camera's Eye-Lisa McQueeney Photography; Inventory Photographs/Main Image: Heather Swingle Photography